Sports Data and Odds News.
Accurate data and competitive odds feed every sportsbook on the market. We cover the supplier contracts, integrity partnerships and technology developments shaping the data and odds industry.
TPD Targets In-Play Racing Growth With Live GPS Odds
The live betting product updates race data 10 times per second and now runs across more than 30 North American racetracks.
Sportradar Stock Falls 22% as Lawsuits Target Compliance
The lawsuits follow reports alleging that up to 40% of Sportradar revenue came from illegal betting operators.
Kalshi Traders Cut WSOP 10K Entry Odds Ahead of July Start
The prediction market shifted lower after registration opened, as weaker live poker turnout trends and tax changes weighed on sentiment.
WLA and UNIL Build Standard Tool to Measure Illegal Gambling Markets
A preliminary framework tested across six jurisdictions uses channelization rates to produce comparable, cross-border estimates of unlicensed market activity for the first time.
Stats Perform Launches AI Video Tool to Cut Highlights Time by 80%
Opta Pulse combines live match data with AI-assisted detection to let publishers clip and distribute broadcast-quality content in under a minute.
ANJL Pushes Anti-Illegal Betting Agenda as Brazil Tightens Enforcement
The trade body used a Brasília meeting this week to position illegal gambling enforcement as the next major test for Brazil’s regulated betting market.
In-Play Betting Growth Puts Pressure on Streaming Latency
Stats Perform argues sportsbook and iGaming operators can no longer ignore live-streaming delays.
ACMA Report Shows AI Reshaping Betting As Targeting Risks Grow
The regulator’s April 2026 report outlines four core AI use cases, with personalisation flagged as the main source of compliance concern.
ReferOn Launches Cohort Tool to Track Player Value Over Time
Evolution Cohort replaces static reports with lifecycle tracking to help teams spot retention patterns and early drop-offs.
Sportradar Expands SkillonNet Deal Into Marketing Support
In March 2026, Sportradar expanded its deal with SkillonNet to include marketing tools for running and managing campaigns.
Thunderpick Tests Oddin.gg BetPeek to Keep Live Bettors On-Site
The tool, launched for Counter-Strike 2 in September 2025, gives bettors player POVs, map control, replay tools and betting data inside the sportsbook.
Sporting Risk Launches In-Play Multis to Improve Operator Margins
The new tool delivers pre-built in-play BetBuilder combinations through live prompts, reducing bet construction time and giving operators more control over bet selection.
William Hill Adds Pre-Built Racing Bets During Cheltenham Week
The operator has introduced form-driven, pre-built selections for UK and Irish racing, using historical data to simplify bet creation during peak racing periods.
Formula 1 Names Betway Its First Official Betting Partner
Betway becomes F1's first official betting partner, with ALT Sports Data supplying live race data for proprietary odds.
Kaizen Acquires GameplAI to Bring AI Trading and Pricing In-House
The Betano operator will integrate GameplAI’s AI models into its sportsbook, targeting faster pricing, deeper markets and reduced reliance on external trading suppliers.