Altenar Takes Greentube Deeper Into Sports Betting in Europe
Altenar has signed a sportsbook partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, the companies announced on 18 June 2026. Under the agreement, Greentube will integrate Altenar’s sportsbook technology into its offer for regulated European markets, with Spain and the UK named in the announcement.
The deal connects Greentube to Altenar’s managed sportsbook system. The product includes pre-match and live betting coverage, risk management, promotional tools, and configuration options for regulated operators. No financial terms or launch timetable were disclosed.
Altenar said the agreement is designed to strengthen Greentube’s sports betting proposition and create room for growth in regulated jurisdictions. The supplier has built its business around turnkey sportsbook delivery for operators that need market-specific configuration rather than a one-size model.
Charlie Williams, Commercial Director at Altenar, said the company’s pitch rests on “flexibility, reliability and localisation” for regulated markets, and that Altenar will support Greentube’s growth in Spain and the UK.
Ronald van den Brink, Chief Commercial Officer at Greentube, said the agreement reflects Greentube’s push to evolve its product mix for regulated markets. He noted that sports betting has become an increasingly important part of the offer expected by players in those jurisdictions.
For Greentube, the agreement adds a sportsbook layer to a business better known for casino content and gaming technology. For Altenar, it places its sportsbook product inside a NOVOMATIC-linked digital business with established market presence.
💡TGJ Take
This is a distribution win for Altenar and a product-gap move for Greentube. The deal shows how casino-first suppliers face pressure to offer sports betting without an internal build of every function. For operators in the UK and Spain, the key question is not just content depth but how well the sportsbook layer fits existing compliance, promotion, and risk workflows. Suppliers that can meet regulated-market requirements with limited friction will have the advantage.
