Stake Expands LatAm Push With Argentina and Mexico Launches
Stake has expanded its Latin American footprint with launches in Buenos Aires province and Mexico, positioning the brand in two football-driven markets ahead of the 2026 FIFA World Cup.
In Argentina, Stake is now live in Buenos Aires province under a licence from the Instituto Provincial de Lotería y Casinos. The Easygo-owned operator said the launch gives it access to one of the region’s most sports-passionate audiences.
The move follows Stake’s May launch in Mexico through the stake.mx domain. In Mexico, Stake operates under a permit-based structure regulated by SEGOB, acting as an agent under Uno Capali’s licence agreement.
Stake director Jarrod Febbraio said Mexico offers scale, sports culture and long-term growth potential. He added that the timing gives Stake a chance to build its presence before Mexico co-hosts the 2026 World Cup alongside the US and Canada.
Diana Otalora, Stake’s general manager for LatAm, described Argentina as a “natural next step” for the company, citing its sports culture, digital audience and long-term potential.
The operator already holds a presence in Brazil, Colombia and Peru. It also secured a five-year online casino and sports betting licence in Denmark this year through its acquisition of VinderPlay MocinoPlay. In the UK, Stake is no longer active after white-label partner TGP Europe surrendered its licence.
TGJ Take
Stake’s LatAm strategy is becoming clearer: enter regulated or locally authorised markets before football demand peaks. Mexico gives the brand World Cup timing, while Buenos Aires gives it access to one of South America’s strongest sports betting audiences. For operators, the warning is straightforward: acquisition costs in LatAm football markets are likely to rise sharply before 2026. Affiliates should also expect stronger competition around Mexico and Argentina traffic as global brands move earlier than usual.
