Yggdrasil Expands Malta Community Push Through IK Padel

Yggdrasil has expanded its local sponsorship activity in Malta through a partnership with IK Padel Malta at Pembroke Gardens. The agreement, active since January 2026, gives the supplier year-round visibility inside one of the fastest-growing social sports among Malta’s gambling workforce.

The sponsorship includes branding tied to Yggdrasil slot titles such as Valley of the Gods, Vikings Go Berzerk, Coo Coo Cashoo LightningLines, and Gemstone Jam. Three YGG Masters studios: Fish & Chips, Slightly Edgy, and Suits & Royals are also included through the company’s Game in a Box program.

IK Padel Malta opened its first court in 2019 and now operates more than 20 courts across four locations on the island. The company said more than 3,000 people have already used its facilities as padel continues gaining traction across Malta’s gambling and business sectors.

The deal highlights how gambling suppliers in Malta are placing greater focus on employer branding and local networking activities outside conferences and traditional advertising. Padel has become particularly popular across the island’s iGaming sector, with operators, suppliers, and service providers regularly using tournaments and sports partnerships to recruit, build relationships, and retain staff.

For suppliers, partnerships like this now serve several purposes at once. They help companies stay visible outside gambling advertising, build connections inside Malta’s iGaming sector, and support hiring in a market where many companies compete for the same staff. As advertising rules become stricter across Europe, more operators and suppliers are turning to local sports and community deals instead.

💡 TGJ Take

Padel is becoming part of Malta’s gambling business network, especially for suppliers and B2B companies looking to stay visible outside standard advertising channels. Partnerships like this now help with recruitment, networking, and brand presence at the same time. That matters in Malta, where many gambling companies compete for the same pool of experienced staff. As advertising restrictions continue expanding across Europe, more suppliers will likely put budget into local sports and community partnerships instead of traditional gambling marketing.