Push Gaming Goes Live on PokerStars Italy with Weekly Content Drops
Push Gaming has gone live on PokerStars in Italy, bringing its slot portfolio to one of the country’s largest player bases. New titles will be added on a weekly basis as the supplier looks to build consistent visibility in the market rather than deliver a one-off drop.
The Italian rollout sits within a wider global distribution deal between the two companies, through which Push Gaming’s content, including titles such as Razor Shark, Jammin’ Jars and the Fat series is being made available across all regulated markets where PokerStars operates. PokerStars, part of Flutter Entertainment, serves over 13 million customers worldwide.
Edoardo D’Angelo, Head of Italian Region at Push Gaming, confirmed Italy as a primary growth target for 2026. “The Italian igaming market is a key focus for our company in the coming year, and this partnership with PokerStars is a huge step in growing within the region,” D’Angelo said.
The Italian launch follows Push Gaming’s earlier partnerships with Kindred, Sky Bet, ComeOn Group and 888, pointing to a deliberate effort to lock in tier-one distribution before pushing into individual regulated markets with local teams.
💡 TGJ Take
The Italy-specific launch matters because it shows Push Gaming is doing more than flipping a switch on an existing global deal. Hiring a dedicated country head and committing to weekly releases signals that Italy is being treated as a market worth investing in, not just a checkbox on a rollout list. For suppliers still trying to break into Italy, this is the template: a global operator relationship alone isn’t enough local hires and sustained content cadence are what actually convert distribution access into player acquisition. Affiliates working with Italian casino brands should expect Push Gaming titles to become more prominent in operator lobbies over the coming months.
