bet365 Launches LOW6-Built Fantasy App for World Cup Push
bet365 has launched bet365 Fantasy Sports, a free-to-play mobile app that combines real-world sports data, fantasy competition and collectible card mechanics.
Built through an expanding partnership with LOW6, the sports betting and gamification platform provider, the app is open to users aged 18 and over across the United States and Canada, excluding Washington state.
bet365 has timed the release around the 2026 FIFA World Cup. Soccer remains the most bet-on sport globally and a core part of bet365’s fanbase, which makes the tournament a natural moment for the fantasy product’s North American rollout.
How the App Works
Users can open in-app athlete card packs, collect players over time, earn and spend coins, build lineups, train athletes and compete through division-based leaderboards. Real-life player statistics power the game, while users adjust their teams alongside live sports seasons.
A central mechanic is the training feature. Users spend in-game coins to improve player statistics and strengthen lineup performance. Further product features include rewards for top performances, a refer-a-friend option, off-season mini games and a subscription offer for extra coins.
What the Companies Said
Trip Stoddard, Head of Business Development at bet365, said the launch gives users a new way to interact with sports ahead of a tournament valued by the operator’s fanbase. He added that the combination of real player data and collectible pack openings ties the product directly to one of the largest global sports events.
Josh Turk, Chief Strategy Officer at LOW6, said bet365 Fantasy Sports moves fan interaction beyond bet365’s core business and into interactive mobile entertainment. He described the product as a PvP mobile game built to keep users active beyond matchdays throughout the World Cup.
bet365’s sportsbook will also run its Early Payout Offer during the tournament, alongside the Open Account Offer and the Sub On Play On feature.
đź’ˇ TGJ Take
bet365 is using fantasy sports as a pre-World Cup engagement layer rather than a standalone product. For operators, the key point is the structure: free-to-play mechanics, collectible packs, coins, referrals and subscriptions all create user touchpoints before a bet is placed. For suppliers, the LOW6 deal reflects continued demand for gamification tools that extend sportsbook brands into lighter mobile products. Affiliates focused on World Cup acquisition should watch how much budget and attention shifts from odds-led content to app-led fan activation.
