Partnerships News.
Every operator integration, supplier deal and distribution agreement covered in one place. Casino partnerships, platform deals and market expansions reported with context on why they were made.
HKJC Turns Guangzhou Pact Into Broader Racing Play
The agreement sets up a “Two Cities, Three Racecourses” model, with Conghua due to host international fixtures from October 2026.
Norsk Tipping Keeps Football Deal as Pressure Builds at Home
Norsk Tipping has renewed its partnership with Norwegian football, confirmed on February 28, 2026.
River Plate Turns Betano Shirt Deal Into a 30% Revenue Engine
The club says sponsorship income has doubled, with Betano leading a wider shift toward bundled commercial deals.
Formula 1 Names Betway Its First Official Betting Partner
Betway becomes F1's first official betting partner, with ALT Sports Data supplying live race data for proprietary odds.
3 Oaks Gaming Uses Interwetten Deal to Widen Regulated Reach
The new agreement gives the supplier more visibility in established casino markets and puts another recognised operator behind its expansion plan.
Chubut Lottery Moves Horse Betting Online With Beturf April Launch
The provincial regulator will integrate Beturf’s system to offer regulated access to domestic and international racing from April.
ATG Installs Forsberg as Interim CEO Following CEO Exit
Jörgen Forsberg replaces interim CEO Peter Norman and takes over leadership at ATG. He will hold the role while the board searches for a permanent successor following Hasse Lord Skarplöth’s exit in February.