About LeoVegas Group
LeoVegas Group is a Swedish-founded online gaming and sports betting operator with its operational base in Malta. Since 2022, LeoVegas has been fully owned by MGM Resorts International, the New York-listed hospitality and gaming conglomerate. The group operates multiple consumer-facing brands across online casino, live casino, and sports betting, serving regulated markets primarily across Europe. Its proprietary technology platform, Rhino, underpins all brands within the portfolio and is hosted on Google Cloud infrastructure.
LeoVegas was founded more than a decade ago by Gustaf Hagman and Robin Ramm-Ericson with a mobile-first product philosophy at its core. The group listed on Nasdaq Stockholm in 2016 before embarking on an acquisition-led expansion, adding Royal Panda in 2017, Expekt in 2018, and game developer Push Gaming in 2023. MGM Resorts announced its intention to acquire LeoVegas in May 2022, valuing the transaction at approximately $607 million. Following the acquisition, LeoVegas took on the operational mandate for BetMGM in select European markets, including the United Kingdom, the Netherlands, and Sweden. In June 2024, LeoVegas agreed to acquire the product and technology platform constituting the US sportsbook and online casino from Tipico Group, giving the group ownership of a proprietary sportsbook stack. The current Chief Executive Officer was appointed CEO in June 2025, succeeding co-founder Gustaf Hagman after a 14-year tenure.
The group’s brand portfolio spans casino-led and sportsbook-led properties. Key brands include LeoVegas (a mobile-first, high-growth, casino-centric operator), Royal Panda (a casino-focused multi-market operator), Pink Casino (UK-focused online casino brand), BetUK (an online sportsbook and casino), Expekt (Nordic-heritage multi-market sportsbook operator), GoGoCasino (a Scandinavian-facing slots-focused online casino), and BetMGM (a US online casino and sportsbook).
| Category | Details |
|---|---|
| Founded | 2011 |
| Headquarters | Stockholm, Sweden (corporate); Sliema, Malta (operational) |
| CEO / Key Executive | Mattias Wedar |
| Listed | NYSE: MGM |
| Key Markets | United Kingdom, Sweden, Denmark, Italy, Spain, Germany, Netherlands |
| Employees | ~1,600 (2025) |
| Annual Revenue | €394,7 million (FY2022) |
Market Position & Regulatory Footprint
LeoVegas holds licences from the Malta Gaming Authority, the Danish Gambling Authority, and the Swedish Gambling Authority, among others, with its Maltese operating entity serving as the primary licence holder for several European markets. The group’s multi-brand architecture is supported by a single platform licensed across multiple jurisdictions, reducing compliance overhead while enabling localised product and marketing operations. In 2024, BetMGM entered the Netherlands and Sweden under the LeoVegas operational structure, extending the group’s European regulatory footprint under the MGM brand.
For B2B suppliers, affiliates, and potential partners, LeoVegas Group offers an operator with both consumer-brand depth and in-house content capabilities through Push Gaming that operates as a B2B studio within the group. It supplies proprietary slot content to third-party operators alongside its output for LeoVegas-owned brands. The group’s integration into MGM Resorts provides capital backing and global brand recognition that distinguishes it from most European-heritage operators of comparable scale. The acquisition of Tipico’s US sportsbook and casino technology signals a longer-term ambition to own its full technology stack, reducing reliance on third-party sportsbook providers in non-BetMGM markets. Suppliers and commercial partners should note that the group operates across two distinct strategic lanes: its own consumer brands in Europe and the operational delivery of BetMGM internationally, each with separate commercial and compliance considerations.
