About FDJ UNITED
FDJ United is a European gaming and betting group that operates across two distinct commercial models: exclusive-rights lottery activities in France and Ireland, and competitive online betting and gaming across 15 regulated European markets. The group serves ~33 million players.
FDJ was founded in 1933 as France’s national lottery, La Française des Jeux. It has been listed on Euronext Paris since November 2019, following the partial privatisation carried out under the Pacte Law. Since 2023, the FDJ’s international development has entered a new phase with the acquisition of Premier Lotteries Ireland and ZEturf, a horse-race betting operator. On 9 October 2024, FDJ completed the acquisition of Kindred Group, an online betting and gaming company operating nine brands in the Netherlands, United Kingdom, Sweden, Belgium, Denmark, Romania, Estonia, and Australia. On 24 March 2025, the group announced the corporate rebrand to FDJ United alongside its FY2024 results, reflecting its expanded international scope.
The group’s brand portfolio is structured across its two commercial models. The French lottery division is anchored by Loto, Euromillions, Illiko, and Parions Sport, supported by approximately 29,000 retail points of sale. The Irish National Lottery operates through Premier Lotteries Ireland. The competitive online segment, inherited through the Kindred acquisition, is represented by Unibet (the flagship pan-European sportsbook and casino brand), 32Red (UK-focused casino), Maria Casino, ZEturf (horse-race betting), and the Nordic-facing brands Casinohuone, Kolikkopelit, and Storspelare.
Company Overview
| Field | Details |
|---|---|
| Founded | 1933; listed November 2019 |
| Headquarters | Boulogne-Billancourt, France |
| CEO | Stéphane Pallez |
| Listed | Euronext Paris: FDJ (SBF 120, Euronext 100) |
| Key Markets | France, Ireland, United Kingdom, Netherlands, Sweden, Belgium, Romania |
| Employees | 5,000+ (2025) |
| Annual Revenue | €3,49bn NGR / €3,7bn revenue (FY2025, restated basis) |
Market Position & Regulatory Footprint
FDJ United operates under a dual regulatory structure. La Française des Jeux has held a 25-year exclusive licence to organise lottery games and retail sports betting in France, as well as online sports betting, horse racing betting and poker under a licence granted by the Autorité Nationale des Jeux. Premier Lotteries Ireland has an exclusive licence to operate the Irish National Lottery until 2034. Across the online segment, FDJ holds licences in approximately 15 regulated markets, including the UK Gambling Commission, the Dutch Kansspelautoriteit, and equivalent authorities across Sweden, Belgium, Denmark, Estonia, Romania, and Australia.
For B2B counterparties, FDJ United’s scale and regulatory diversity make it a significant procurement counterpart across several supplier categories. The group’s technology migration programme, which is rolling out Kindred’s proprietary Sportsbook Platform across the British, Romanian, and Estonian markets, creates both integration demand and selective supplier displacement as in-house capability replaces third-party tools. Casino technology is already fully internalised.
The group has signalled that the near-term M&A priority lies with its lottery and international lottery segment rather than online betting and gaming, where platform consolidation remains the primary focus through the 2025-2028 strategic cycle. Suppliers engaging with the group should note that tax headwinds in France, the Netherlands, and the UK materially affected FY2025 performance, and that cost discipline is a stated management priority for the period ahead.
