Spribe Says Aviator Has Reached 77M Monthly Players
Spribe CEO and founder David Natroshvili confirmed that Aviator has reached 77 million monthly players, in an interview at NEXT Summit Valletta. The crash game added 22 million players in 2025, a figure Natroshvili said has raised expectations from the company’s partners and investors.
Six years ago, Natroshvili said, he had no knowledge of how gaming distribution or aggregation worked. At early London trade shows, the Spribe team walked directly to operator stands with no brand recognition behind the name. That position has changed sharply since.
The growth, by his account, was not a product of luck. Daily work and discipline drove the result, he said. Companies that expect exceptional outcomes while they put in little effort will not get them.
Before Spribe, Natroshvili held senior roles in Georgian government as deputy minister of economy and, later, deputy minister of agriculture. Politics, he said, taught him the weight of public perception. Business, by contrast, depends on measurable results.
The 22 million players added in 2025 have raised the performance bar that partners and investors now hold Spribe against.”The real challenge is to maintain success and make it even bigger,” Natroshvili said.
On the marketing side, the Spribe approach has also evolved. In the early years, provocative stand entertainment drew visitors at trade shows. Today, the company focuses on large productions, high-impact installations and deals such as its partnership with the UFC.”Entertainment comes first. Then comes business,” he said.
TGJ Take
Spribe’s 77 million monthly player claim shows how far crash games have moved from niche product to traffic driver for operators. For game suppliers, Aviator presents the benchmark problem: the format is easy to replicate, but the distribution network and brand pull are not. Operators should track how Spribe manages retention as player growth moves past the discovery phase. The UFC deal suggests Spribe wants Aviator treated less like a single casino game and more like a mass-market entertainment brand.
