Sportradar Takes Official Data Role in Kalshi Deal
Sportradar Group AG has signed a multi-year global agreement with Kalshi, named as the world’s largest prediction market. The deal positions Sportradar as an official data and solutions provider, covering major sports properties including MLB, NHL, MLS and UFC.
Under the agreement, Kalshi gains access to products from Sportradar Prediction Services: official sports data, live odds, real-time scores, schedules, data visualisations, marketing services and integrity monitoring tools.
The deal also gives Sportradar the ability to work directly with Kalshi’s key partners, brokers and market makers, with real-time official data and scalable solutions across the value chain. Sportradar confirmed it will provide products and services only to Kalshi and other licensed prediction market entities that operate in compliance with applicable regulations.
Beyond Kalshi itself, the agreement extends Sportradar’s sports data and solutions business into prediction markets, an adjacent segment to online sports betting. Official league data will support quicker trade settlements and improve user protection through integrity monitoring.
Carsten Koerl, CEO of Sportradar, called prediction markets a “compelling growth engine” for the global sports ecosystem. He described the Kalshi agreement as a first step toward collaboration with market makers and other prediction market participants as the sector matures.
Co-founder and CEO of Kalshi, Tarek Mansour, said the deal’s scope sets it apart. Official league data will support quicker trade settlements, and Kalshi will also run an integrity monitoring programme with Sportradar to protect users.
On the integrity side, Sportradar will deploy UFDS AI, which detects suspicious behaviour, and Sportradar Integrity Exchange, a secure network for the distribution of integrity threats across participants.
💡TGJ Take
This deal positions Sportradar as core infrastructure for prediction markets, not just a data vendor. The most commercially important element is direct access to Kalshi’s broker and market maker network, which may prove as significant as the Kalshi relationship itself. For traditional betting data suppliers, this is a signal that prediction markets are now a competitive front. Compliance teams should pay close attention to how the integrity framework performs in practice, as regulators are likely to scrutinise whether those detection tools hold up as prediction markets expand.
