Zitro Digital Uses Brazino777 Deal to Deepen Brazil Push

Zitro Digital has expanded its presence in Brazil through a new partnership with Brazino777, one of the country’s most recognised online operators. The deal gives Brazino777 players access to Zitro Digital’s full portfolio, which covers slots and Video Bingo titles.

The content draws on Zitro’s land-based casino background, combined with games developed for online play. For Brazino777, the agreement adds supplier depth to its casino offer as the operator continues to grow its product in Brazil.

Andre Medeiros, country manager for Brazil at Brazino777, said the operator is focused on “high-quality, top-performing games” for its players. Zitro Digital’s portfolio, he added, should resonate with its Brazilian audience.

From the supplier side, José Javier Martí, CCO at Zitro Digital, described Brazil as a market where the company sees “a strong connection with players and the local gaming culture.” The Brazino777 launch, he said, opens access to a new player segment as the company continues to build across Latin America.

Zitro Digital’s Brazil push also has a local commercial element. Last month, the company appointed Thiago Valadão as Commercial Director for Brazil, a move that supports the company’s stated long-term commitment to the market.

The Video Bingo inclusion is relevant in this context. Zitro frames Brazil as a market with a strong connection to local gaming culture, and the format sits closer to that position than a slot-only rollout would.

TGJ Take

Zitro Digital’s Brazino777 launch is primarily a distribution move, but the product mix matters. Video Bingo gives the supplier a stronger local angle than a slot-only deal would. For other suppliers that target Brazil, the point is direct: content that connects with local gaming culture has a better chance of conversion than generic catalogue deals. The Valadão appointment also suggests Zitro Digital pairs content distribution with local commercial focus.