FIFA signed a multi-year partnership with ADI Predictstreet on April 8, 2026. The deal makes Predictstreet the first official prediction market partner in FIFA history. The 2026 World Cup includes the United States, Canada, and Mexico, with 48 teams and 104 matches.

Through the Predictstreet platform, fans can predict match results, tournament progress, player performances, and in-match events. The platform uses official FIFA data as its source for all prediction activity.

ADI Predictstreet is also the presenting partner of the tournament’s free-to-play global bracket challenge. Users can simulate the full competition and compete against other participants while the tournament lasts.

The partnership does not involve real-money wagering. Predictstreet runs as a free engagement product and it is separate from regulated sports betting.

TGJ Take

This deal gives prediction markets something they have not had before: a FIFA badge. That matters because regulators in several jurisdictions are still undecided on whether prediction markets fall under gambling law. A FIFA partnership makes that conversation harder to ignore. For sports betting operators, the risk is direct. Predictstreet runs free, uses FIFA data, and targets the same users as sportsbooks. Operators should have a response plan before the tournament starts.