BGaming Secures Bragg Distribution Across Three Markets
BGaming has signed a distribution agreement with Bragg Gaming Group for Spain, the Netherlands and Peru. The supplier will deliver selected games to operators connected to Bragg Hub as part of its expansion in regulated European and Latin American markets.
The agreement gives BGaming access to Bragg’s operator network across all three jurisdictions. The companies have selected different launch portfolios for Europe and Peru rather than a single catalogue for every market.
In Spain and the Netherlands, the first release will include Bonanza Billion, Fruit Million and Wild Cash x9990. The Peruvian rollout will feature Gemhalla, Aztec Clusters and Aviamasters.
BGaming said the partnership forms part of its strategy to increase distribution in regulated markets. Bragg will provide the aggregation route operators use to add the supplier’s content.
Marina Ostrovtsova, CEO of BGaming, said Spain, the Netherlands and Peru represent priority markets for the company. She added that BGaming plans to introduce more titles to Bragg-connected operators over time.
“Expanding our reach in regulated markets is a core part of our strategy, and Bragg Gaming Group gives us a strong, compliant route to do exactly that,” Ostrovtsova said.
Bragg also positioned the market-specific launch lists as a central part of the agreement. Hristofor Hristov, Commercial Director Aggregation & Strategic Partnerships at Bragg, said the integration would add BGaming titles directly to the content mix available to operators in the three jurisdictions.
💡TGJ Take
The main value for BGaming is a single distribution route into three regulated markets, without one launch catalogue for all of them. The separate game lists suggest both companies treat local content selection as part of the commercial strategy, not just a formality. For Bragg-connected operators, the deal adds another supplier without a separate direct integration. The next test is how quickly BGaming adds titles beyond the six named games.
