ADMIRAL Pay Integrates APay E-Wallet Across E-Play 24’s Three-Brand Portfolio

E-Play 24 has selected ADMIRAL Pay to power payments across its three licensed brands. The APay E-Wallet will handle deposits and withdrawals through both digital channels and the operator’s physical points-of-sale (PVR) network.

The partnership connects ADMIRAL Pay’s payment infrastructure to all three concessions held by E-Play 24: the E-Play 24, Sportium, and Betwin360 brands. The result is a single wallet solution across the operator’s full brand portfolio. Users can top up and withdraw funds via APay E-Wallet, online or in person at PVR locations.

Neither company disclosed financial terms, a go-live date, or the current size of the PVR retail network.

TGJ Take

The interesting detail here is the omnichannel scope. Plenty of operators add a wallet for online play, but fewer build it to work consistently across retail touchpoints as well. For E-Play 24, which runs three distinct brands under one concession structure, a unified payment layer reduces operational fragmentation and produces cleaner data on player behaviour across channels. ADMIRAL Pay gains a multi-brand client in one deal. Still absent from this announcement is any enforcement or compliance angle: in markets where AML and player verification requirements grow stricter, the “compliant” framing in the partnership description deserves more detail than a press release adjective.