Super to Acquire Crafting Technologies for Romania Tech Hub

Super has signed an agreement to acquire Crafting Technologies, a software development company based in Cluj-Napoca, Romania. The deal remains subject to customary approvals.

The acquisition would add Crafting Technologies to Super’s existing development network across Croatia, Spain, the Netherlands, the United Kingdom, and Brazil. Those locations combined account for more than 900 software engineers and developers, according to Super. As part of the expansion, Super will open an initial 50 new positions in Cluj-Napoca.

Albert Simsensohn, Deputy CEO of Super, said Romania’s technology ecosystem provides access to specialist engineering capabilities central to the company’s technology roadmap. He also noted Cluj-Napoca’s operational efficiency and proximity to Super’s regional hubs as factors in the decision.

Simsensohn highlighted that Crafting Technologies operates an internal talent academy focused on developer training and upskilling, which Super views as a long-term asset.

Gabriel Bota, Co-founder and CEO of Crafting Technologies, said the company spent the past 10 years, first under the name Crafting Software and later as Crafting Technologies, around engineering quality and long-term partnerships. Bota described the move as a natural progression, citing shared values around ownership, speed, and scalable technology.

💡TGJ Take

This is a talent acquisition as much as a company acquisition. The deal is framed entirely around engineering capacity, delivery depth, and Super’s technology roadmap, not market access or distribution. For B2B suppliers and operators that build large internal tech teams, Cluj-Napoca is becoming harder to ignore. The initial 50-position expansion signals that Super wants Romania to function as a core delivery centre, not a satellite office.