The Game LLC Secures WLA Level 2, Setting UAE Market Standard

It is now the only licensed lottery operator in the UAE at this level after an independent review of its systems and player protection setup, with support from DigitalRG and checks by an external panel. The update comes as the lottery grows past 800,000 players, pays out more than AED 165 million, adds new draw formats, and runs under a federal licence from the General Commercial Gaming Regulatory Authority.

The certification moves The Game LLC beyond basic responsible gaming rules into a more structured system with clear processes and internal control. The review included a self-assessment, a gap analysis, and checks by an independent panel that looked at both current setup and future plans.

A spokesperson said the goal is to build responsible play into how the lottery runs as it grows. The company tied the result to its work with the World Lottery Association and its focus on meeting international standards early.

For the wider market, this sets a clear baseline. The lottery is still the only live product under the UAE’s federal system, but supplier licences are already being issued and the Wynn Al Marjan Island resort is under construction. Operators entering the market will need to meet similar standards from the start. Suppliers that provide compliance tools should see more demand, while affiliates can expect tighter rules on how player protection is presented.

TGJ Take

This is about setting the tone early. The UAE has only one active operator, and it already meets a high compliance level. That leaves little room for new entrants to take a lighter approach. Operators will need to come prepared with full systems in place from day one. Suppliers that offer responsible gaming tools are likely to see steady demand. Affiliates should expect closer checks on how brands communicate player protection.