B90 Holdings Grows 2025 Revenue With Smarter AI Targeting

The operator reported year-on-year revenue growth for 2025, pointing to its AI-led acquisition strategy as a main reason for the result. According to the company, stronger conversion rates and more efficient marketing helped push trading ahead of its earlier outlook.

B90’s update shows how much acquisition now depends on efficiency. The company said its AI tools helped adjust campaign spend in real time based on player behaviour and value forecasts.

Player quality also played a clear role in the revenue gain. By filtering out lower-value traffic earlier, B90 improved average revenue per user without pushing spend too far. That balance seems to be one reason the company outperformed expectations.

The result comes at a time when paid acquisition is getting more expensive across regulated markets. Competition is heavier, and operators have less room for waste. B90’s approach shows that better targeting can do more for margins than simply increasing spend. It also changes the picture for affiliates and marketing partners. Operators are putting more weight on traffic quality, not just raw volume.

TGJ Take

B90’s update is about cost control as much as growth. The operator shows that improving who you acquire matters more than how many you bring in. That creates pressure on both operators and affiliates. Operators need better data to stay competitive, while affiliates need to deliver traffic that converts and retains. Those still relying on volume will see returns weaken as filtering becomes stricter.