Elantil Adds Animo to Marketplace, Expands Live Casino Supply
Elantil has integrated Animo into its marketplace, adding a new live casino supplier to its network. The deal was announced in February 2026 and makes Animo’s hybrid live games available to operators using Elantil’s system. The integration expands the company’s model of direct supplier access, where operators manage commercial terms without relying on bundled aggregation.
Animo’s product combines real presenters with digital avatars, allowing studios to run live games without relying only on fixed studio setups. This gives suppliers more flexibility in how games are produced and scaled across markets.
Operators access the content through Elantil’s marketplace structure. They connect to suppliers directly and agree on commercial terms without a bundled contract. Elantil handles onboarding and technical delivery, while pricing and agreements remain between the two sides.
This approach has been consistent across Elantil’s recent integrations. Instead of offering a fixed package, the company lets operators build their own supplier mix. That increases control over content and pricing, but it adds more work on the commercial side.
For operators, this means greater control over margins and product selection. It requires more involvement in managing supplier relationships. For suppliers like Animo, the model provides direct access to operators and removes reliance on aggregator-led distribution.
The addition of Animo also broadens the type of live content available through the marketplace. Hybrid formats with avatars and digital overlays are becoming more common as studios look for ways to reduce production constraints and test new formats without expanding physical studio capacity.
TGJ Take
Elantil keeps pushing operators toward a model where they manage supplier relationships themselves. That gives more control over margins, but it is not a simple shift. Larger operators can absorb the extra workload and use it to improve deal terms. Smaller teams may struggle to handle multiple supplier agreements at the same time. For suppliers, the upside is clear if they can secure direct deals and avoid giving away margin to intermediaries.
