AGS Expands Slot Sales Leadership with Three Senior Executive Hires
On May 13, 2026, AGS named John McColl as Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations. The Las Vegas-based supplier said the new hires will sharpen its slot sales strategy, improve operations, and help grow enterprise client business across North America.
Jackson Floyd, Vice President of Slots at AGS, said the appointments will help the team deliver clearer performance results and more value to operators. “John, Mark, and Loren have shown they can turn strategy into measurable outcomes,” he added.
John McColl will focus on sales strategy and market growth. He will use data to map AGS’ total addressable market and capture new opportunities. McColl has over 30 years of experience across casino operations, B2B sales, and gaming technology, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.
Mark Morton will drive enterprise sales and improve alignment with operator needs. He will streamline internal processes and expand high-value partnerships. Morton’s recent roles at Marker Trax and Koin involved commercial strategy and contracts with operators, including Boyd Gaming, Golden Entertainment, and Penn National.
Loren Rosenberg will oversee commercial strategy and portfolio management. He will focus on maximizing product value and supporting business expansion. Rosenberg has nearly 20 years of experience across land-based, digital, and social gaming, with senior leadership roles at Aristocrat, Everi, and early-career experience at WMS / Scientific Games.
💡 TGJ Take
AGS’ hires are less about filling roles and more about sharpening commercial performance. If three seasoned executives are now driving slot sales strategy, operators can expect tighter floor management and more data-driven decisions. Mid-tier suppliers competing in North America will need to match this focus or risk losing enterprise clients. For affiliates working with AGS, this is a signal to prioritize these accounts for growth opportunities.
