NetRefer Wins Tiki Taka Play Deal to Support Affiliate Expansion

Spanish operator Tiki Taka Play has partnered with NetRefer to manage its affiliate operations as it expands in Spain’s regulated market. Launched in early 2025 under Grupo Tiki Taka Games, the company will use NetRefer’s real-time tracking, API integration, BI Analytics, and CoPilot AI tools to improve reporting, monitor performance, and manage affiliate data.

The deal introduces a system that allows the operator to track affiliate activity and review performance data without delays. With API integration in place, affiliate data can be processed continuously, which helps maintain accuracy across reports. The setup includes tools for custom reporting and data analysis, giving teams a clearer view of results.

Affiliate activity is a key part of the company’s plan as it builds its position in Spain. Operating under licences from the Dirección General de Ordenación del Juego means the company must maintain clear reporting and full visibility over acquisition channels.

Marc De Rueda Colomés, COO of Tiki Taka Play, said the company reviewed input from affiliate partners before making a decision. He noted that the selected system met expectations in terms of reporting and day-to-day usability, and that it is already supporting internal processes.

Greice Bezerra, Regional Acquisitions Specialist at NetRefer, said the agreement supports the group’s move into online operations. She pointed to improved data visibility and better control over affiliate activity as key outcomes of the integration.

The changes affect both affiliate partners and internal teams. Affiliates can rely on more consistent tracking, while the operator can follow performance across channels and adjust campaigns based on data. This supports better coordination between partners and the company’s internal teams.

TGJ Take

Spain’s regulated market already includes more than 80 licensed operators, and competition for acquisition channels is tight. This deal shows that new entrants are putting tracking systems in place early to stay competitive and meet reporting rules. For affiliates, this means closer alignment with operator data and fewer gaps in attribution or payments. Operators that delay this setup may face higher costs and slower scaling as standards continue to rise.