About Trustly
The payment flow operates entirely within the player’s existing online banking environment. At the cashier, a player selects Trustly, authenticates through Strong Customer Authentication, and funds transfer instantly from their bank account to the operator. No card details or separate wallet balance are involved. Withdrawals follow the same direct route, with payouts processed in real time. Trustly’s Pay N Play product goes further in gambling-specific markets: it merges deposit, identity verification, and account registration into a single authentication step, drawing verified personal data from the player’s bank. This eliminates the manual registration form entirely while satisfying KYC requirements.
In Sweden and Finland, Pay N Play has become the dominant onboarding mechanic for online casino players, with a substantial share of depositors in those markets expecting it as standard at the cashier. The product’s reliance on national digital identity infrastructure, specifically BankID in Sweden and equivalent bank-based eID in Finland, has made it central to how Nordic operators acquire and retain players. On responsible gambling, Trustly surfaces nine verified bank data points at the point of deposit, enabling real-time affordability assessment without requiring players to submit documents separately. This aligns with requirements now in force in the UK and Germany, where financial vulnerability checks before or at first deposit are mandatory. The absence of a redirect and the single-step Pay N Play onboarding materially reduce player drop-off at the point of conversion.
| Founded | 2008 |
|---|---|
| Headquarters | Stockholm, Sweden |
| Payment Type | Bank Transfer (Open Banking) |
| Supported Currencies | Multi-currency (EUR, GBP, SEK, NOK, DKK and others) |
| Key iGaming Markets | Sweden, Finland, UK, Germany, Netherlands, North America |
| Regulatory Status | Licensed Payment Institution, Swedish Financial Supervisory Authority (EU/EEA); FCA-authorised in the UK |
Market Coverage & Operator Value
Trustly’s iGaming footprint is strongest in the Nordic region, where Pay N Play is fully embedded in Sweden and Finland. Beyond Scandinavia, the service is live in the Netherlands and Estonia, with the UK covered through Trustly’s Ecospend subsidiary under FCA authorisation. In North America, the company operates under state-specific payment regulations and counts FanDuel, DraftKings, IGT, and Light and Wonder among its gaming sector partners.
For operators building European multi-market portfolios, Trustly is a mandatory integration in Sweden and Finland rather than an optional supplement. Its absence at the cashier in those markets creates measurable abandonment among players who treat Pay N Play as the default deposit method. In the UK, the bank-sourced affordability data Trustly provides reduces the operational burden of mandatory financial checks. For North American operators, the integration case is most compelling where a compliant, card-alternative solution is needed for sports betting audiences. Operators elsewhere may find Trustly useful for expanding coverage in markets where open banking adoption is growing, though its Pay N Play capability remains geographically restricted to markets with compatible national eID infrastructure.
