Kambi Wins Shared Sportsbook Framework Across Seven Provinces

Kambi Group announced on 29 April that it had secured a deal with Atlantic Lottery Corporation (ALC) and British Columbia Lottery Corporation (BCLC) to provide sportsbook technology across seven Canadian provinces. The agreement follows a joint RFP process led by ALC and covers lottery-run betting operations in British Columbia, Saskatchewan, Manitoba, Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

ALC managed the joint RFP process to find one sportsbook supplier that could support several lottery operators through the same system. Instead of each province running its own sportsbook setup, the agreement creates a shared technology and trading structure that could help reduce costs and make sportsbook operations easier to manage across participating provinces.

For Kambi, the deal strengthens its position in the lottery betting sector in North America, where large public-sector contracts are limited. It also removes one of the remaining multi-province lottery sportsbook opportunities from the Canadian market, leaving fewer options for rival suppliers looking to grow through lottery partnerships.

The agreement reflects a broader move by Canadian lottery corporations toward shared procurement and joint sportsbook operations. Provincial operators are facing more pressure to compete with offshore sportsbooks while keeping technology and trading costs under control and offering a more consistent betting product across provinces.

For private sportsbook operators, the agreement is another sign that lottery-run provinces may continue building larger joint sportsbook structures instead of moving toward fully open competitive markets like Ontario. Suppliers focused on Canadian expansion may now need to target commercial operators or smaller regional partnerships as lottery groups consolidate sportsbook infrastructure around fewer long-term providers.

💡 TGJ Take

Canadian lottery operators are starting to work together more on sportsbook operations instead of using separate systems in each province. For Kambi, this deal gives access to seven provinces through one contract and closes off a large lottery opportunity for competing suppliers. Other sportsbook providers may now need to focus more on private operators or smaller provincial deals in Canada. If this model works well, more lottery groups could move toward shared sportsbook systems in the future.