Imagine Live Partners Ana Gaming for Brazil Live Casino Push
Imagine Live has signed a strategic partnership with Ana Gaming, a Brazilian gaming and betting holding company active in Brazil’s regulated market. The deal gives Ana Gaming access to Imagine Live’s live casino content across its brands, including 7K Bet, Cassino Bet and Vera Bet.
The integration covers live dealer games, game show formats and dedicated tables built for the Brazilian audience. Financial terms, contract duration and rollout dates were not disclosed in the source materials.
For Imagine Live, the agreement strengthens its presence in Latin America and Brazil, in line with the company’s strategy of working with local operators that prioritise responsible gaming and long-term growth. For Ana Gaming, the deal expands its entertainment offer under the federal licensing framework, where the holding company is already established.
Nadiya Attard, CCO of Imagine Live Group, described Brazil as “one of the most exciting regulated markets in the global gaming industry” and cited Ana Gaming’s local market knowledge, brand portfolio and responsible gaming focus as the basis for the partnership choice.
Marco Tulio Oliveira, CEO of Ana Gaming, said the integration fits the group’s plan to build a broader entertainment portfolio in line with regulatory requirements. He added that live casino content is central to the group’s entertainment offer.
Imagine Live launched in 2022 and operates more than 150 tables across studios in Armenia, Romania and Spain, with over 18,000 square metres of dedicated live casino space. The supplier offers content in 16 regulated markets, including Brazil.
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This deal reflects how live casino suppliers enter Brazil through licensed local holding companies before pursuing direct agreements with global tier-one operators. Ana Gaming’s multi-brand structure gives Imagine Live access to several brands under one holding company, which shortens the path to Brazilian players at scale. For operators in Brazil, holding a licence is no longer enough; to build a credible live casino portfolio within the regulated framework is now part of what it takes to stay competitive. Suppliers with genuine localisation for Brazilian players will be the ones operators return to when the market matures.
