Galaxy Macau Taps Trip.com to Build Three-Year Events Pipeline

Galaxy Macau has signed a three-year strategic partnership with Trip.com Group covering 2026 to 2029. Built around live entertainment, sports and premium travel, the deal is part of a broader push to position Macau as a global “City of Performing Arts.”

The partnership was announced on June 3 at the Galaxy Auditorium. Echo He, Vice President at Trip.com Group, and Jeffrey Jiang, Executive Vice President of Entertainment Services at Galaxy Entertainment Group, attended the signing.

Central to the deal is Galaxy Arena, the 16,000-seat indoor venue and the largest of its kind in Macau, located within the Galaxy International Convention Center alongside 40,000 square metres of flexible MICE space. The arena hosted a UFC event on May 30, continuing Galaxy’s push to use sports and entertainment as resort traffic drivers. Jiang has previously said publicly that sports events carry clear upside for Macau tourism.

Under the agreement, both companies will integrate across event curation, execution and ticket distribution, while building cross-platform membership benefits for shared customers. Trip.com Group brings considerable reach: the platform covers 220 countries and regions, works with 640 airlines and lists more than 560,000 attractions and ticket products across its brands, which include Trip.com, Ctrip, Skyscanner and Qunar.

For Galaxy Macau, that scale matters. The resort already offers nine luxury hotels, over 120 dining options and more than 200 retail brands across 1.1 million square metres. What the Trip.com partnership adds is a direct channel to international travellers in the planning stage, before they book flights and hotels elsewhere.

The deal arrives in Galaxy Macau’s 15th anniversary year. No specific future events were announced and financial terms were not disclosed.

💡 TGJ Take

The timing matters as much as the deal itself. Macau’s gaming recovery is largely complete, and competition among integrated resorts is shifting to non-gaming revenue: events, hospitality and repeat visitation. Galaxy is moving early.

What makes this more than a standard promotional agreement is the distribution logic. Trip.com sits inside the booking journey. Connecting Galaxy Arena’s event pipeline to a platform used by travellers actively planning trips means Galaxy can reach potential visitors at the point of decision, not after they have already booked elsewhere.

For operators in other markets, this is a template worth watching.