Greentube Acquires Kingsbet to Enter Czech B2C Market
NOVOMATIC’s digital arm takes full control of local operator, marking a shift from content supply to direct B2C market ownership in a regulated European market.
Greentube, the Digital Gaming and Entertainment division of NOVOMATIC, has acquired 100% of Kingsbet CZ, a Czech online sportsbook and casino operator. The deal, announced on May 5, 2026, remains subject to regulatory approvals.
The acquisition hands Greentube direct operating control in the Czech Republic, where the gambling market generated CZK68bn (€2.7bn) in gross gaming revenue in 2025, with online channels accounting for 59.2% of the total, according to Czech Ministry of Finance data. Kingsbet launched in the regulated Czech market in 2024 and operates on Bragg Gaming’s platform. No transaction value was disclosed.
Greentube has supplied content to the Czech market since it opened in 2017 but operated only as a supplier. The Kingsbet acquisition shifts that model. Ronald van den Brink, Chief Commercial Officer of Greentube, said the deal represents “a natural step in our long-term growth strategy,” adding that the Czech Republic “stands among the most advanced and well-regulated gaming markets in Europe.” David Vaněk, CEO of Kingsbet, said the acquisition provides access to Greentube’s investment capacity, technology, and game studio network to support further growth in the Czech market.
Kingsbet is the online arm of Kings Entertainment, a Czech land-based casino operator. The acquisition adds to Greentube’s B2C brand portfolio, which includes StarVegas in Italy, StarGames in Germany, and Admiral Casino in the United Kingdom.
💡 TGJ Take
This is a pattern play. Greentube moved from pure supplier to operator in the Czech market because regulated European markets now reward direct control. Content partnerships alone do not control player data, margin, or distribution; ownership does. For Czech operators competing against Kingsbet, Greentube now backs a local competitor with studio content and NOVOMATIC investment capacity. For other suppliers, the deal shows how content relationships can become acquisition targets once a regulated market proves its value.
