EveryMatrix Splits Off Lottery Unit, Names Gabelica as MD

EveryMatrix has spun off lottery from its wider supplier business into a standalone unit, naming Nikolina Gabelica as Managing Director. Gabelica joined the company as Head of Lottery in January 2024 after more than 20 years in lottery and iGaming. She held senior roles at Hrvatska Lutrija before that. The new unit will build digital products for state and national lottery operators, covering numbers games, pool sports and eInstants.

EveryMatrix said the change reflects how differently lottery buyers operate. State lotteries run slower procurement cycles. They carry strict responsible gambling mandates. Many depend on legacy retail systems that cannot be swapped out quickly. A separate unit gives the company one roadmap and one point of contact for that buyer type, rather than treating lottery as one product line among many.

The supplier already counts Szerencsejáték Zrt, Norsk Tipping, Veikkaus, OPAP, National Lottery Malta and Danske Spil among its lottery clients. The new division also follows EveryMatrix’s March 2026 membership of the North American Association of State and Provincial Lotteries. The company linked that step to its push into the US market, where state lotteries are evaluating digital tools, omnichannel engagement and responsible gambling features.

EveryMatrix also holds Associate membership of the World Lottery Association and European Lotteries. It joined CIBELAE in August 2025, adding reach into Latin America, Central America, Spain and Portugal. Gabelica has worked on European Lotteries initiatives, including chairing its Marketing and Communications Working Group. She said lottery operators need “modern, modular technologies” to meet shifting player expectations while protecting public funding obligations.

💡 TGJ Take

A dedicated lottery unit signals EveryMatrix wants in on US state contracts, where NASPL membership alone gets you nothing without a credible pitch on legacy integration and compliance. Gabelica’s background at Hrvatska Lutrija matters more than the org chart change. State lotteries buy from people who understand their procurement constraints, not from suppliers pitching iGaming speed at public sector buyers. The next contract announcement, not this restructuring, will show whether the bet pays off.