Gambling Affiliates News.
Affiliate marketing drives a significant share of player acquisition across the industry. Programme changes, regulatory pressure on advertising and company M&A covered for the affiliate businesses operating in gambling.
DC iGaming Bill Sets 29% Tax, Moves to Ban Sweepstakes Model
DC Councilmember Wendell Felder introduced the Internet Gaming and Consumer Protection Act of 2026 on April 9 to legalize online casino gaming and stop sweepstakes-style models in Washington DC.
Brazil Betting Ban Bill Puts 13$Bn Market and Tax Revenue at Risk
Brazil’s National Association of Games and Lotteries (ANJL) has warned that a proposed betting ban could shift activity to illegal operators and disrupt the regulated market.
ReferOn Launches Cohort Tool to Track Player Value Over Time
Evolution Cohort replaces static reports with lifecycle tracking to help teams spot retention patterns and early drop-offs.
NSW Targets Gambling Influencers as Operators Face AU$110,000 Fines
Operators face fines of up to AU$110,000 under the Betting & Racing Act if their influencer partners breach NSW advertising rules.
Black Market Gets Free Pass on UK Ads as Licensed Operators Face Restrictions
Sports Direct directed consumers to an unlicensed gambling affiliate site, exposing a gap in UK advertising enforcement.
Allwyn Unveils Creative Agency Pitch to Propel Global Brand Growth
Allwyn International has officially kicked off a creative agency pitch as part of its global brand expansion strategy.
Italy Delays €388K Twitch Fine as EU Court Reviews Ad Ban
The court delayed the appeal to the second half of 2026 pending a CJEU ruling on EU rules tied to Italy’s gambling advertising ban.
MetaBet and Catena Media Expand Two-Way Affiliate Model
The deal creates a two-way referral loop linking MetaBet’s tools, which generate over 7M daily impressions, with Catena’s MRKTPLAYS affiliate marketplace.
Polymarket Launches Referral Program With 30% Commission for Active Traders
Polymarket opened its referral program to traders with at least $10,000 in trading volume. Direct referrals earn 30% of commissions, and indirect ones earn 10% for the first 180 days.
NetRefer Wins Tiki Taka Play Deal to Support Affiliate Expansion
Tiki Taka Play selects NetRefer to manage affiliate data and improve reporting. The move supports its expansion into the Spanish regulated market.
World Gaming Week Draws 62,988 Attendees in Barcelona
ICE and iGB Affiliate brought in professionals from 162 countries, marking the highest turnout since the move to Barcelona.
DCMS Targets Unlicensed Football Sponsors as White Label Model Holds
The court delayed the appeal to the second half of 2026 pending a CJEU ruling on EU rules tied to Italy’s gambling advertising ban.