1xBet Takes Golden Sponsor Slot at SAGSE Panama for LATAM Push
1xBet will attend SAGSE Panama 2026 as a Golden Sponsor on June 3, with the Panama City event chosen to promote its 1xPartners affiliate programme across LATAM. The event takes place at the Sortis Hotel, Casino and Convention Center and brings together operators, regulators, suppliers and regional executives from Central America, the Caribbean and wider Latin America.
The sponsorship gives 1xBet a direct regional touchpoint for affiliate recruitment. According to the company, the brand operates in 73 languages, reaches more than 3 million monthly players and lists FC Barcelona, Paris Saint-Germain, Serie A and FIBA among its official partners.
Current and potential partners will be welcomed at booth 113, where 1xPartners will be one of the main commercial topics on the agenda. The affiliate programme targets media buyers and webmasters in pursuit of long-term traffic monetisation in LATAM markets.
On the commercial side, the programme gives partners access to an international network across 150 countries, more than 250 payment methods, regularly updated promotional materials, 24/7 support from a dedicated account manager and real-time analytics. Commissions run up to 50% on a lifetime basis, with weekly automatic payouts.
Launched in 2016, 1xPartners now works with thousands of partners worldwide and has received industry recognition from IGA, SiGMA and SBC Awards.
For 1xBet, SAGSE Panama is less about a one-day brand presence and more about partner acquisition. The company has described LATAM as a strategic priority and plans to use the event to strengthen ties with local media buyers and webmasters rather than pursue one-time activations.
TGJ Take
1xBet is treating SAGSE Panama as an affiliate acquisition channel, not just an exhibition appearance. That matters because LATAM traffic is becoming more competitive, and media buyers will compare programmes on payment coverage, account support and conversion data rather than brand name alone. For affiliates, 1xPartners’ scale is real, but the relevant questions are local: payout reliability, market-level conversion rates and support quality in priority LATAM markets. For rival operators, the signal is clear: partner recruitment in LATAM is moving deeper into regional trade events.
