About Zimpler
The payment flow is direct and bank-native. A player at an integrated casino selects Zimpler at the cashier, authenticates through their bank’s online interface or app, and funds arrive instantly in the operator’s account. Withdrawals reverse the same path, with payouts reaching the player’s bank account in minutes. Zimpler’s flagship iGaming product, Zimpler Go, extends the standard deposit flow into a combined registration, KYC, and payment step, drawing verified identity data from the player’s bank during authentication. This mirrors the Pay N Play mechanic pioneered by Trustly, eliminating manual form-filling and document uploads while satisfying regulatory compliance requirements in a single interaction. In March 2025, Zimpler became the first non-bank PSP to integrate directly with Swish, Sweden’s most widely used instant payment app, removing the requirement for operators to hold direct bank agreements to offer Swish payments.
In Nordic cuntries, where digital banking penetration is among the highest globally and bank-based authentication is the established norm for identity verification, a significant share of online casino players treat Pay N Play as the standard onboarding and deposit method. The proprietary Zimpler Go product directly addresses player friction at registration, a stage where operators report drop-off rates of up to 25%. For responsible gambling compliance, the bank-sourced identity and financial data gathered during the Zimpler Go flow provides operators with verified player information from the point of first deposit, supporting affordability assessments and self-exclusion checks without secondary verification steps.
| Founded | 2012 |
|---|---|
| Headquarters | Stockholm, Sweden |
| Payment Type | Bank Transfer (Open Banking / Pay N Play) |
| Supported Currencies | SEK, EUR, GBP and other Nordic and European currencies |
| Key iGaming Markets | Sweden, Finland, Netherlands, Brazil (certified payment institution) |
| Regulatory Status | Licensed payment institution, Finansinspektionen (Sweden); Brazilian Central Bank certified payment institution |
Market Coverage & Operator Value
Zimpler’s iGaming footprint is concentrated in Nordic countries where Zimpler Go operates in tandem with national eID infrastructure. The company is certified as a payment institution by the Brazilian Central Bank, extending its reach into Latin America’s largest regulated market. Coverage in the Netherlands is confirmed. Pending completion of the TrueLayer acquisition, Zimpler’s infrastructure will connect to TrueLayer’s pan-European open banking network, materially broadening the number of bank connections and markets available to operator clients beyond the current Nordic base.
For operators building Nordic market strategies, Zimpler is a direct competitor to Trustly in the Pay N Play segment and offers a credible alternative integration. Its Swish connectivity is a material differentiator in Sweden, where Swish reaches approximately 80% of the adult population and is the first-choice payment method for a significant share of players. Operators targeting the Brazilian market will find Zimpler’s local certification relevant, given Brazil’s regulatory requirement that players transact with their own verified accounts. For operators outside the Nordic and Brazilian markets, the pending TrueLayer acquisition is the most significant factor: completion would substantially extend Zimpler’s geographic relevance, making it a more compelling integration for pan-European operators currently evaluating coverage breadth.
