About Entain
Entain plc is a global sports betting and gaming group, listed on the London Stock Exchange. The group operates more than 35 consumer brands across online and retail channels in over 30 regulated or regulating markets, serving customers across the United Kingdom, Ireland, continental Europe, Australia, Brazil, and Central and Eastern Europe.
The company traces its corporate lineage to GVC Holdings, incorporated in 2004 and listed in London. GVC subsequently acquired several companies, among which, in December 2016, an online gaming operator bwin.party, which owns the brands bwin, Partypoker, and PartyCasino. It then acquired Ladbrokes Coral Group in March 2018, seen as a transformative move, providing the largest high street bookmaker chain in the UK with an online business behind the Coral and Ladbrokes brands. GVC changed its name to Entain plc in December 2020. In 2022, it acquired a sports betting brand SuperSport in Croatia; in 2023, an online sports betting operator BetCity in the Netherlands, and in Poland, the STS brand, which was one of the largest online sports betting sites in the country.
Its brand portfolio spans sports betting (Sportingbet, Crystalbet, Eurobet, Neds, and gaming brands such as Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, and Optibet. In the United States, Entain holds a 50/50 joint venture with MGM Resorts International, operating under the BetMGM brand.
Company Overview
| Field | Details |
|---|---|
| Founded | 2004 (as GVC Holdings); rebranded Entain December 2020 |
| Headquarters | Isle of Man |
| CEO | Stella David |
| Listed | LSE: ENT (FTSE 100) |
| Key Markets | UK, Ireland, Italy, Australia, Brazil, Croatia, Poland, Netherlands, Georgia |
| Employees | 30,000+ (2025) |
| Annual Revenue | £5,33bn NGR (FY2025, excl. US); £6,4bn including 50% BetMGM share |
Market Position & Regulatory Footprint
Entain holds operating licences from the UK Gambling Commission, the Malta Gaming Authority, the Italian ADM, the Australian state regulators, and equivalent bodies across its European markets. BetMGM, in turn, operates across more than 30 US states under state-level licences for online sports betting and iGaming, with Entain providing the underlying technology and capabilities to the joint venture.
In December 2023, Entain entered into a deferred prosecution agreement with the UK Crown Prosecution Service relating to historical conduct by its GVC predecessor, agreeing to pay £615 million. In December 2024, AUSTRAC commenced legal action against Entain relating to anti-money laundering and counter-terrorism financing compliance failures.
The group operates proprietary technology across all core product verticals and also provides platform and technology services to third-party operators on a B2B basis.
For B2B counterparties and suppliers, Entain’s scale and presence across regulated markets make it a significant procurement party for technology, content, payments and compliance services. Whilst its proprietary platform reduces dependence on third-party technology, except in relation to content, data and odds feeds and payment processing, the recent December 2023 DPA and ongoing AUSTRAC proceedings in Australia are elevating compliance and responsible gambling as Board-level priorities, with associated implications for procurement standards and supplier due diligence requirements.
The planned increase in the UK Remote Gaming Duty from 21% to 40% from 1 April 2026 is the most material near-term financial headwind, as the group targets mitigation of over 50% of the incremental burden by 2027.
