About Betclic
The brand was founded in London before shifting its regulatory and operational base abroad. In 2008, Mangas Gaming acquired a 75% stake for €50 million. A sequence of corporate restructurings followed, with the group eventually consolidating under the Betclic Everest Group structure. In May 2022, Betclic and Banijay Entertainment SAS merged, and in 2021, the group sold its Nordic brand Expekt to LeoVegas for €5 million to focus on its core markets. In October 2025, Banijay announced the acquisition of a 65% controlling stake in German operator Tipico Group from CVC Capital, forming Banijay Gaming as the combined sports betting entity. The transaction, valued at €4.8 billion for Betclic and €4.6 billion for Tipico, is expected to close in mid-2026 pending merger control and regulatory approvals. As part of the transaction, Betclic will divest its 53.9% stake in Bet-at-home.com.
The Betclic brand is the group’s sole consumer-facing iGaming property across its core markets. It operates across sports betting, casino, poker, and horse racing verticals. The poker vertical is served by a fully proprietary platform launched in December 2024, built in-house to replace the previous iPoker network arrangement. Betclic holds title sponsorships of the top professional basketball league in France (Betclic ELITE), partnership agreements with the Ligue de Football Professionnel, and a deal with the Polish Football Association.
| Founded | 2005 |
|---|---|
| Headquarters | Bordeaux, France (operational); Malta (licensed entity) |
| CEO / Key Executive | Julien Brun, CEO (from 1 January 2026); Nicolas Béraud, Founder & Chairman of Banijay Gaming |
| Listed | Euronext Amsterdam via FL Entertainment / Banijay Group |
| Key Markets | France, Portugal, Poland, Côte d’Ivoire |
| Employees | ~1,500 (2025) |
| Annual Revenue | €1,456m (FY2024, +45.4% YoY) |
Market Position & Regulatory Footprint
Betclic holds licences from the French Autorité Nationale des Jeux (ANJ), the Portuguese Serviço de Regulação e Inspeção de Jogos (SRIJ), the Polish Ministry of Finance, and the relevant regulatory authority in Côte d’Ivoire. Its online entity is licensed by the Malta Gaming Authority. The group’s strategy is explicitly market-specific: it operates only in fully regulated jurisdictions and will exit grey-market exposure through the planned divestment of Bet-at-home.com. The combined Banijay Gaming entity, post-merger with Tipico and Admiral Austria, will extend the regulated footprint to Germany and Austria, positioning the group as the fourth-largest sports betting and gaming operator in Europe and the leader in Continental European sports betting by revenue. The Tipico transaction requires clearance from merger control authorities and gaming regulators across multiple jurisdictions, with completion targeted for mid-2026.
For suppliers and technology partners, Betclic’s primary commercial characteristic is its mobile-first, proprietary technology stack. The group builds core platform components in-house, making third-party integrations focused on game content, odds feeds, and peripheral tooling rather than platform infrastructure. Its revenue growth in FY2024 and the Betclic ELITE basketball sponsorship signal continued aggressive investment in brand and product in its home markets. Post-Tipico merger, the combined entity will serve approximately 6.5 million unique active players annually across six regulated markets, creating a procurement scale and supplier partnership opportunity that neither business could offer independently.
