About Betsson Affiliates
Betsson Group Affiliates — commonly referred to as Betsson Affiliates — is the official affiliate programme of Betsson AB, a publicly listed Swedish gaming group with operational roots dating back to 1963. The programme was founded over 20 years ago and operates on the MyAffiliates platform. It serves as the exclusive channel through which affiliates can promote the full portfolio of Betsson Group consumer brands, covering casino, live casino, sportsbook, and poker verticals across a range of regulated European and Latin American markets. The programme’s association with a Nasdaq Stockholm-listed parent company distinguishes it from the majority of iGaming affiliate programmes, providing affiliates with a degree of institutional stability and regulatory credibility that privately owned operators cannot match.
The programme runs on the MyAffiliates platform, providing affiliates with a unified dashboard from which all brands can be managed under a single account. Separate tracking is maintained per brand, meaning performance and commission calculations are isolated across the portfolio. Payouts are processed monthly, by the 10th of the following month, with a minimum withdrawal threshold of €50. Payment methods include bank wire transfer, Skrill, Neteller, and player account.
The programme’s brand portfolio includes Betsson, Betsafe, NordicBet, CasinoEuro, Inkabet, Jalla Casino, Rizk, and Guts, each targeting distinct market segments and player demographics. Betsafe operates across multiple European markets with a broad casino and sportsbook offering. NordicBet was launched in 2002 as the first bookmaker to specialise in Nordic sports for Nordic customers and retains a strong presence in Scandinavia. Inkabet is positioned specifically for the Peruvian market, reflecting Betsson Group’s active expansion across Latin America. All brands within the programme hold licences from the Malta Gaming Authority and the Swedish Gambling Authority (Spelinspektionen), providing affiliates with a portfolio of fully regulated, nationally licensed properties rather than Curaçao-licensed products.
| Category | Details |
|---|---|
| Parent Operator | Betsson AB (Nasdaq Stockholm: BETS B) |
| Commission Models | RevShare, CPA, Hybrid |
| Programme Launched | 2005 |
| Key Brands Promoted | Betsson, Betsafe, NordicBet, CasinoEuro, Inkabet, Jalla Casino, Rizk, Guts |
| Target Markets | Sweden, Germany, Denmark, Norway, Spain, Greece, Italy, Canada, New Zealand, Peru, Croatia, Estonia, Latvia |
Betsson Affiliates for Affiliates
RevShare rates reach up to 45% on selected brands, structured on a tiered performance basis with rates scaling in line with monthly net revenue generated by referred players. The programme operates a no negative carryover policy, with balances resetting monthly, and brand earnings are tracked independently — meaning a negative month on one brand does not reduce commissions earned through another. CPA and hybrid arrangements are available on request and negotiated individually with the programme’s key account management team. A sub-affiliation structure is also available, with commission rates varying by brand.
For affiliates assessing Betsson Affiliates, the programme’s defining advantage relative to its peer set is the regulatory quality of its brand portfolio. Because all promoted brands hold MGA and Swedish Gambling Authority licences rather than offshore licences, affiliates targeting players in regulated European markets can promote products that are fully authorised to operate in those territories. This materially affects conversion quality, player trust, and the programme’s long-term viability in jurisdictions where regulatory scrutiny is increasing. Betsson Group has also been actively expanding its footprint in Latin America, with a Brazilian licence secured and partnerships extended in Argentina in early 2025, providing affiliates with access to emerging market inventory under the same regulated brand umbrella. The programme is best suited to affiliates with established SEO, PPC, or content-driven traffic in Tier-1 European markets or in Latin America where the Inkabet brand has built local recognition.
