About 22Bet Partners
22Bet Partners is the official affiliate programme of 22Bet, an online sports betting and casino platform operated by TechSolutions Group N.V., a company registered and licensed in Curaçao. The programme operates under the NetRefer tracking platform. It functions as a direct advertiser for the 22Bet brand and its sister property BetLabel, both of which sit within the TechSolutions Group portfolio alongside 20Bet and National Casino. The programme is positioned as a globally accessible programme, with an international presence across more than 80 countries and support for over 60 languages, reflecting the 22Bet brand’s orientation toward emerging and multilingual markets.
The 22Bet Partners programme operates across three commission models. RevShare rates are publicly stated up to 50%, though the applicable tier depends on traffic volume and market. CPA deals and bespoke hybrid structures are available for affiliates generating sufficient qualified traffic, negotiated directly with the assigned affiliate manager. A sub-affiliate tier pays an additional 5% on revenue produced by affiliates referred into the programme.
The programme promotes the 22Bet brand across two primary verticals — sports betting and online casino, the latter including live dealer and virtual sports products. Key conversion markets include several African countries and parts of Eastern Europe, with Brazil and Mexico identified as active growth territories. The brand’s localisation approach, incorporating market-specific payment methods, local-language content, and region-adapted promotions, is designed to support affiliate performance across diverse geographic segments. Affiliates manage campaigns through a dedicated dashboard built on the NetRefer platform, which provides real-time reporting and tracking link generation. Dedicated affiliate managers are assigned upon approval, with 24/7 support available across the programme’s active geographies.
| Category | Details |
|---|---|
| Parent Operator | 22Bet (TechSolutions Group N.V., Curaçao-licensed) |
| Commission Models | RevShare, CPA, Hybrid |
| Programme Launched | 2017 |
| Key Brands Promoted | 22Bet, BetLabel |
| Target Markets | Africa (Nigeria, Kenya, Ghana), Europe (DE, IT, CH, DK, BG, HU), India, Latin America (BR, MX, CL, AR), Southeast Asia |
22Bet Partners for Affiliates
RevShare rates reach up to 50% of net gaming revenue, with no negative carryover — meaning player losses in one period do not reduce commissions in subsequent months. CPA deals are available and negotiated individually with programme management, with rates dependent on traffic volume, geographic source, and player quality. Hybrid arrangements combining a fixed CPA with ongoing RevShare are also available by agreement. One structural condition affiliates should note is that RevShare commission rates reduce to 15% after six months of inactivity and to 5% after twelve months, making consistent traffic delivery a requirement for maintaining the programme’s higher headline rates.
For affiliates assessing 22Bet Partners as a programme partner, the primary commercial consideration is geographic positioning. The 22Bet brand has its deepest market traction in Africa, South Asia, and Latin America — territories where Curaçao-licensed operators face fewer barriers to player acquisition than in more tightly regulated European markets. Affiliates targeting the UK, US, France, Estonia, Latvia, or Cyprus should note that the programme does not accept traffic or affiliates from those jurisdictions. Payment infrastructure is broad, with support for Skrill, Neteller, bank transfer, and local payment methods available for certain geographies, giving the programme a degree of practical accessibility that suits affiliates operating across high-growth, lower-regulation markets.
