SBC Summit Canada
When
Where
Metro Toronto Convention Centre, Toronto, Canada
Event type
About the event
SBC Summit Canada is a three-day conference and exhibition. The 2026 edition will bring together 3,000 attendees, 150 speakers, and more than 75 exhibiting companies to Toronto.
Operators made up 41,5% of attendees at the 2025 edition. Affiliate registrations grew 63,7% yearly. Attendees include Crown Corporations, First Nations casinos, land-based and digital operators, affiliates, suppliers, and regulators.
The conference runs across six tracks, including Leadership, Sports Betting and Casino, and Affiliation and Advertising. Two evening networking events run alongside the main programme.
Interestingly, Alberta has just passed a law opening its online gambling market to private companies. Sessions cover national advertising rules and responsible play policy.
Key Topics
- Alberta’s regulated online gambling rules under Bill 48
- National advertising standards and the CGA’s Code for Responsible Gaming
- Sports betting growth and the 2026 FIFA World Cup opportunity
- Land-based vs online casinos
Key Speakers: Duncan Hannay, President and CEO, OLG; Hon. Dale Nally, Minister of Service and Red Tape Reduction, Province of Alberta; Joseph Hillier, CEO, iGaming Ontario; Dan Keene, Interim CEO, Alberta Gaming and Liquor Commission; Paul Burns, President and CEO, Canadian Gaming Association; Casey Hurbis, Chief Marketing Officer, BetMGM; Scott Vanderwel, CEO, PointsBet Canada; Jennifer Aguiar, Chief Compliance Officer, DraftKings
Who Should Attend
- Long-time operators or those who are new to the regulated Canadian provincial markets
- Affiliates who target Canadian players
- General managers at land-based and First Nations casino properties
- Suppliers and technology providers who serve the Canadian market
Organizer
SBC is a global events, media and advisory business founded in 2009 by Rasmus Sojmark. The focus is sports betting and iGaming. It runs recurring summits in Lisbon, Malta, the Americas and Canada, and operates nine trade news websites covering betting, gaming, payments and affiliate marketing. SBC is known for large exhibitions and strong conference programming. It also runs awards ceremonies, responsible gambling forums and networking events alongside its main shows.