About Stats Perform
The company’s betting-facing product suite divides across three lines. Opta delivers pre-match and live statistical data across more than 20 sports and 3,900 competitions annually, covering play-by-play event data, advanced AI-derived metrics such as Expected Goals, player performance tracking, and historical datasets used for odds modelling and bet builder products. RunningBall is the ultrafast in-play data operation, collecting live match data through a global network of in-venue scouts and distributing it to sportsbook trading floors for in-play pricing, settlement, and risk management. Bet LiveStreams is an AI-enhanced live video streaming service delivering synchronised match streams to licensed betting operators, with AI applied to eliminate latency misalignment between video and live markets.
Official data partnerships are the structural differentiator that separates Stats Perform from secondary-market data distributors. In January 2026, FIFA named Stats Perform its first-ever official worldwide betting data and streaming rights distributor, covering all 104 matches of the FIFA World Cup 2026, the 2027 Women’s World Cup, and thousands of member association matches via FIFA+. Official data rights for Football DataCo competitions, including the Premier League and Championship, were extended under a new deal confirmed in December 2024. Exclusive international betting streaming rights for the EFL were secured in August 2024. For operators, official data designation carries practical weight beyond accuracy: several regulators require officially sourced data for integrity purposes, and official collection eliminates the discrepancy risk that produces void bets.
| Founded | 2019 |
|---|---|
| Headquarters | London, United Kingdom |
| Core Products | Data Feeds / Live Betting Data / Betting Livestreams / AI Metrics |
| Sports Covered | Football, tennis, cricket, basketball, American football, rugby, badminton, and 20+ sports total |
| Data Type | Pre-match and Live |
| Official League Partnerships | FIFA, Football DataCo (Premier League, EFL), La Liga, WTA, FIBA |
Data Delivery &Operator Fit
Stats Perform delivers data to operators through RESTful APIs, websockets, push and pull feeds, and Amazon S3 buckets, with output available in JSON and XML formats. The company publicly states sub-second latency for live data feeds. RunningBall data is accessible via API and through a GUI-based Trader Client designed for sportsbook trading floors that prefer a visual interface over direct API consumption. Bet LiveStreams is delivered as an AI-enhanced video stream synchronised with live betting markets, available to licensed operators in jurisdictions where the relevant distribution rights apply.
For operators assessing data suppliers, Stats Perform is most relevant to sportsbooks operating internal trading teams that require official, low-latency data for in-play pricing and settlement. The RunningBall client base includes Kambi, Entain, Sporting Solutions, and PPBF, all operators or platform providers with substantial trading capability. The FIFA and Football DataCo partnerships add a compliance and integrity dimension that is increasingly relevant in markets where regulators distinguish between official and unofficial data sources. Smaller operators without in-house trading functions will find the Opta feeds and Bet LiveStreams service the more accessible entry points, suited to enriching player prop markets or adding streaming without rebuilding pricing infrastructure.
