About BetConstruct
The company’s platform architecture is unified under the Spring technology stack, with SpringBME — a proprietary Business Management Environment — serving as the operational back office for operator clients. Products available include the Sportsbook, covering more than 140,000 pre-match and live events monthly across 120 sports; the Casino Suite aggregating over 15,000 games from more than 250 providers; RNG and Live Dealer Casino; Poker; Virtual Sports; Esports; and Retail Solutions for land-based environments. The sportsbook incorporates an AI-powered sports data tool, AJNA, which performs game-flow recognition and generates additional betting markets from automated statistical analysis. Both White Label and Turnkey deployment options are supported, with White Label go-live achievable in one to three weeks under BetConstruct’s own licences.
BetConstruct offers its technology both as a full white‑label/turnkey iGaming solution and via API for established operators that want to plug specific products into their own platform. In the white‑label model, partners typically operate under BetConstruct’s licences and use its back office, CMS, payment integrations and risk tools, while turnkey/API clients bring their own licence and front end and connect via a single iGaming API that exposes sportsbook, casino, live, virtuals and other verticals. Pricing is generally structured as a hybrid of initial setup costs plus ongoing fees and revenue‑share components that vary by solution type, product mix and scale, rather than a fixed public tariff, with implementation timelines depending on whether the client chooses a full white‑label launch or a deeper custom integration.
| Founded | 2003 |
|---|---|
| Headquarters | London, UK (registered); Yerevan, Armenia (R&D) |
| CEO / Co-Founder | Vigen Badalyan |
| Corporate Entity | Soft Construct (Malta) Ltd. |
| Platform Type | Turnkey / White Label / Both |
| Sportsbook | Own (SpringBME Sportsbook) |
| Casino Aggregator | Yes — 15,000+ games from 250+ providers |
| Licences Supported | UKGC, MGA, Curaçao, GGL (Germany), KSA (Netherlands), Spelinspektionen (Sweden), ONJN (Romania), Tobique (Canada) |
Platform Fit & Market Coverage
BetConstruct holds licences across 12 regulatory jurisdictions, providing White Label operators with immediate access to markets covered by those licences without independent licensing requirements. Certifications from BMM Testlabs and GLI complement the regulatory footprint and support market entry in jurisdictions requiring third-party technical approval. The 2023 additions of the German and Dutch licences reflect a sustained push into tightly regulated Western European markets, where platform-level compliance carries particular weight for operator clients seeking to avoid the cost and timeline of direct licensing.
For operators assessing the platform commercially, BetConstruct’s breadth across verticals is its primary differentiator relative to single-product suppliers. A single integration through the Spring API covers sportsbook, casino, live dealer, virtual sports, esports, and retail, with engagement and loyalty tools — including the Last Battle gamification system and Hoory, an AI customer support assistant — available as additional modules. The FTN and DECA blockchain infrastructure adds a crypto-native layer suited to operators targeting audiences for whom provable fairness and on-chain settlement are commercially relevant. The 2024 Flutter Entertainment partnership represents a significant B2B validation. Operators evaluating the platform should note that the $630 million revenue figure attributed to the company in third-party sources is not drawn from a publicly audited financial filing, as BetConstruct remains a private company and does not publish financial statements.
