About Chilli Partners
Chilli Partners is an iGaming affiliate programme and direct advertiser operating an in-house portfolio of online casino and sports betting brands. The programme was established over 6 years ago and is managed by Wootz Traffic Ltd, a London-registered company. It functions as a direct point of contact with the advertiser rather than as an intermediary network, meaning affiliates access brands without a third-party reseller layer between them and commission calculations. The programme runs on both Affilka by SoftSwiss and Cellxpert tracking platforms, providing affiliates with real-time reporting, player-level statistics, and campaign management tools.
Commission balances are tracked and calculated per brand, with no negative carryover and no activity quotas applying across the portfolio. Payouts are processed monthly as standard, with weekly payment schedules available for high-volume partners. The minimum withdrawal threshold is €20 for e-wallets. Payment methods include bank transfer, Skrill, Neteller, and CoinsPaid.
The current brand portfolio includes brands that span fiat casino, sportsbook, and cryptocurrency-focused properties, giving affiliates a range of product types to match against different traffic audiences. Licensing across the portfolio is multi-jurisdictional: brands hold licences from Curaçao, the Malta Gaming Authority, the Danish Gambling Authority (Spillemyndigheden), and the UK Gambling Commission, enabling access to regulated markets at different tiers of compliance. HeySpin in particular holds both MGA and UKGC licences, making it directly promotable to UK players — a meaningful distinction for affiliates with established British traffic. The portfolio’s mix of regulated and Curaçao-licensed brands gives affiliates the flexibility to target both tightly governed European markets and broader international geographies.
| Category | Details |
|---|---|
| Parent Operator | Wootz Traffic Ltd (London, reg. 12390023) |
| Commission Models | RevShare, CPA, Hybrid |
| Programme Launched | 2020 |
| Key Brands Promoted | DuxCasino, HeySpin, NineCasino, CryptoLeo, GetSlots, PinoCasino, OctoCasino, BDM Bet, BetGrouse |
| Target Markets | UK, Germany, Finland, Norway, Ireland, Canada, New Zealand, Netherlands, Denmark, Austria |
Chilli Partners for Affiliates
The default RevShare structure ranges from 35% to 50%, tiered by monthly net gaming revenue generated by referred players. CPA rates reach up to €400 per qualifying first-time depositor, with the exact figure dependent on traffic source, geographic market, and player quality, negotiated directly with the programme’s affiliate management team. Hybrid arrangements combining an upfront CPA with ongoing RevShare are also available on request. An admin fee of 35% applies to affiliates on the standard commission plan, which affiliates should account for when modelling expected net returns — this fee represents the programme’s cost deduction before RevShare percentages are applied to net gaming revenue.
For affiliates assessing Chilli Partners, the programme’s most commercially relevant characteristic is the breadth of licensing across its brand portfolio. The availability of MGA and UKGC-licensed brands alongside Curaçao-licensed properties means affiliates can match promoted brands to their traffic geography with greater precision than programmes offering only offshore-licensed products. HeySpin’s top-converting markets include the main regions of Europe, as well as territories in North America, Latin America, Asia, and Oceania, giving affiliates a clear indication of where the programme’s player acquisition strength lies. The inclusion of CryptoLeo as a dedicated crypto casino brand provides a distinct product for affiliates with cryptocurrency-focused audiences, a growing segment that is underserved by more traditional single-vertical programmes.
